3 Keys to Building Your Personal Brand
Opinions expressed by Entrepreneur contributors are their own.
When personal brands become powerful, their architects become sought-after speakers, excel as thought leaders, impact the world positively and leave legacies to the next generation.
When you have a , opportunities knock at your door. When people your name, your title must appear on the first page of said search engine. It gives you visibility, , authenticity and offers innumerable opportunities.
Emphasize emotional storytelling
Whatever you do, you must do it with passion. You must work for a cause, not applause. You must place people before the profit. You must be other-people centric to make a difference in the lives of others.
Companies create a sense of compulsion and urgency to purchase their products and often explore insecurities so as to exploit them emotionally while focusing more on feelings than information.
Related: How to Get Your Business Better PR
Make it organic
Share your information through emotional storytelling to connect with your demo. People care only when you care for them.
Identify the global challenges in which you are passionate and offer solutions. Find out your , stand by them and contribute consistently to get noticed by others.
Treat adding value as an end-product, and building your brand as a byproduct, to avoid being disappointed if you fail to achieve all of your expectations.
Publicity as protection
Even if you go bankrupt, your brand will protect you. Entrepreneurs like , and bounced back from business failures because of their name recognition. Remember, the brand provides you insurance. You can rebound from any roadblock if your online star power burns bright enough.
3 Strategies That Helped Me Develop 13 Streams of Income
Ken Burns: ‘Mark Zuckerberg Should Be in Jail’
How to Start and Grow a Business: A Digital Guide for Young Entrepreneurs
8 Body Language Cues That Lead to Better Business Connections
There’s No Better Time to Start a Passive Income Business Than Now
All Your Burning Tax-Filing Questions, Answered
Bill Gates Says Lazy People Make the Best Employees. But Is Your Laziness Actually Masking a Deeper Issue?