If you have done research on marketing on the internet, the chances are that you have come across the term ‘affiliate marketing’ at least once. You may not have explored the term or understood what it is, but you must at least have heard a mention of it. If not, don’t worry. The following paragraphs and chapters will help you gain a good understanding of this term. Affiliate marketing is a type of performance-based advertising that pays for performance in advertising. In this type of advertising or marketing, the purchaser pays the advertiser only when the results of the advertising are measurable. This type of advertising is becoming more prominent with the spread of the internet since tools such as Google Analytics and many other apps make it possible for a company to know the user response to its advertisements. In affiliate marketing, the company hires one or more affiliates. These affiliates do the marketing for the company on the net. Based on the number of visitors or customers they bring in through their marketing efforts, the affiliates are paid by the company. Put simply; you can make money online when you are rewarded by a business for promoting their service, product or website. From the perspective of a company, you can hire someone else to market whatever it is that you are selling and pay them based on the results, i.e. the number of customers they are able to attract through their marketing.