Google Analytics 4 Funnels and Paths feat. Charles Farina (Adswerve)
Funnel Tracking and Path Analysis has been completely redone in the new Google Analytics 4 Property. Charles Farina of Adswerve walks us through these new reports and helps us understand why they are fundamentally different to our standard GA Funnels.
This was recorded for MeasureSummit 2020. Claim your free ticket at measuresummit.com
00:00 – Introduction
01:10 – What is New & Exciting In Google Analytics 4?
01:40 – Funnel Reports
03:01 – Trended Funnel
03:46 – Open vs Closed Option in Funnels
04:11 – Elapsed Time Between Steps in Funnels
05:19 – Next Action in Funnels
05:52 – Pathing Report
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Google Analytics 4: https://support.google.com/analytics/answer/9744165
Funnel Analysis: https://support.google.com/analytics/answer/9327974?hl=en
Path Analysis: https://support.google.com/analytics/answer/9317498
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