Success with Online Retailing
HOW TO BUILD A SUCCESSFUL ONLINE BUSINESS E-Commerce is bouncing back! Get ready to catch the next wave now. You can build a profitable small business online by adopting good business practices and cost-effective e-business strategies. This is the book that shows you . . . How to use your passion, skills, knowledge, resources, contacts and experiences to build a business. How to develop appropriate strategies to cope with changes in the market place. How to create a “POSITION” for your business or product in the minds of your target consumers. How to differentiate your product with tangible benefits, value-added services and pricing. How to find the right e-commerce solution to put your business online cost-effectively. How to use a proprietary risk management process to screen out online fraud effectively. How to deliver the right products to the right consumers promptly and cost-effectively. How to make your site sells with real bargains, effective sales writing and testimonials. How to build a vibrant online community to enhance the “stickiness” of your Web site. How to build a highly responsive mailing list to improve your sales conversion rate. How to use free publicity in the media to drive millions of visitors to your site. How to acquire new customers cost-effectively. How to manage your e-business efficiently. How to adopt a multi-channel business strategy to improve profitability.